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Where is the traditional agency going?
The last few years have seen a great deal of discussion around the terminology that should follow that of an ‘advertising’ agency – there have been many terms bandied around ranging from brand to...
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Living the Brand – GoNabit.com
There aren’t that many startups in the region who have really proved their worth beyond very small scale operations and beyond this who have developed a brand with both heart and soul, along with a...
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Content & Amplification – The New Brand Brief
Sometimes it’s still hard to talk to ‘traditional ad guys’ and get them to understand how the business of communications has changed, how the web has exploded the number of channels through which we...
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Re-Inventing Brand Marketing
As I read through an article by Cédric Cauderlier (@cedricc_be) on the 12 digital winners that I might have missed from Cannes this year I was very disappointed with the maturity of the executions – on...
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What’s going on with Uber in France? A lesson in economics and global brand...
Uber France is an amazing study in brand management and economics. From it’s launch in 2011 at LeWeb growth has been tremendous but also fraught with challenges. So what’s happened so far: Launch of...
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